Elnaz Afshar
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Elnaz Afshar · Cologne

Social Media,Content &Ads.

Hands-on from first idea to published post: content planning, photo/video, Reels, campaigns and reporting – with experience in hospitality, food & beverage, retail and medical.

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7Projects since 2021
4Industries: hotel, F&B, retail, medical
B1German · also Persian and English
CologneFull-time, part-time or flexible

Selected projects

From an empty profile to a visible brand.

Content production, ongoing account management and paid promotions – shown for two businesses that started from zero.

Esalat Boutique Hotel

02/2024 – 08/2024

Built the Instagram presence for a boutique hotel: bio, highlights, visual style, Reels and ongoing management.

Start → handover

~20→15.3KFollowers
0→160Posts
  • Bio
  • Highlights
  • Photo/Video
  • Reels

Baharat Cafe

18.01.2024 – 08/2024

Social media for a café-restaurant: food photography, Reels, highlights for menu and location, plus paid promotions.

Start → handover

~60→22.6KFollowers
0→130Posts
  • Food
  • Reels
  • Ads

Profile figures at project start and at handover (08/2024), self-reported. Some production days with photographers / videographers; concept, coordination and content management by me.

Portfolio

Content that makes atmosphere visible.

Selected public posts from hotel, café and retail projects, with publicly visible engagement.

Baharat Cafe: breakfast platter shot from above, 1,327 likes
Baharat Cafe Food
Esalat Hotel: two vintage suitcases against a brick wall, storytelling post
Esalat Hotel Story
Esalat Hotel: breakfast table set in the courtyard
Esalat Hotel Hotel
Baharat Cafe: brunch plate with fried egg and fruit, 1,130 likes
Baharat Cafe Brunch
Paonia Carpet: model with a hand-knotted rug over her shoulder
Paonia Carpet Brand
Paonia Carpet: close-up of a patterned rug
Paonia Carpet Product

Approach

Small effort. Big impact.

Not every brand needs a big influencer budget. Above all, it needs consistency – and someone who owns the whole process.

  1. IdeasTopics, formats and visual style that fit the brand.
  2. PlanningContent calendar, shot lists, scheduling with the business.
  3. ProductionPhoto, video and Reels – myself or with on-site professionals.
  4. PublishingCaptions, highlights, bio and a steady posting rhythm.
  5. AdsPromotions and campaigns via Meta, with evaluation.
  6. CoordinationAlignment between client, photographers and platforms.
Consistency + good content + clean profiles

= a better chance of being seen and remembered.

Instagram · Facebook · TikTok · Website

Experience

Projects & timeline.

  1. @paonia.carpet

    Social media · Content · Website project

    Retail

  2. @poya_mohajerat

    Content · Growth · Community

    Consulting

  3. @esalat.boutiquehotel

    Hotel · Photo/Video · Reels · Social

    Hospitality

  4. @baharatcafe

    F&B · Photo/Video · Reels · Ads

    Food & beverage

  5. @haar_klinikk_

    Medical content · Social media

    Medical

  6. Dr. Moheb

    Clinic content · Social media

    Medical

  7. Eyvan Carpet

    Ads · Campaigns · Coordination

    Retail